- Brand story/history: Explain your origin story, including how and why you started.
- Mission and vision: Clearly state your company’s purpose and future goals.
- Values: Describe what your company believes in and how those values are upheld.
- Team and founders: Introduce the people behind the business to build a personal connection.
- What you do: Explain your products or services, including your process and how they benefit customers.
- Proof of credibility: Include testimonials, achievements, or “trust badges” to validate your credentials.
- Call to action: Guide visitors on what to do next, such as contacting you or exploring your products.