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  • Brand story/history: Explain your origin story, including how and why you started.
  • Mission and vision: Clearly state your company’s purpose and future goals.
  • Values: Describe what your company believes in and how those values are upheld.
  • Team and founders: Introduce the people behind the business to build a personal connection.
  • What you do: Explain your products or services, including your process and how they benefit customers.
  • Proof of credibility: Include testimonials, achievements, or “trust badges” to validate your credentials.
  • Call to action: Guide visitors on what to do next, such as contacting you or exploring your products. 

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